FUTUREMARK
Futuremark is a software development company that produces the world’s most popular benchmarks to measure the hardware performance of PCs, tablets, and smartphones.
BUSINESS GOAL
Futuremark’s mission is to educate users on the performance of not only their device, but other devices as well. Their benchmarks enable people to measure and understand a device’s hardware potential.
CHALLENGE
Improve the current 3DMark Android application to provide clarity about a device’s capabilities.
RESEARCH
Survey
We conducted a survey to understand the primary needs of our users when it came to mobile benchmarking. From this survey, we were able to understand the importance of component-level and scenario-based tests, and learn that the main frustration from our users was the lack of cross-platform comparison.
The key insight was that our users found it challenging to understand what their benchmark scores meant.
Usability Study
Understanding the frustrations from our users during the survey, we wanted to understand their flow and thoughts while engaging with our application.
From our research, we were able to conclude the results page attracted the majority of the pain points during a user’s flow.
Design
Redesigning the results flow, I had to keep in mind what attracted a user’s attention and how they interpreted the data provided. The main objective was to create a story about the performance of their mobile device.
When redesigning the results screen, we wanted to provide as much context as possible. After creating a few mockups, I tested the wireframes with users to gauge the current status of the design. All participants understood the information on the results page and 60% of the participants were more interested in comparing their device. Gaining this knowledge helped further the design to create the desired story for the user.
solution
The key findings from our research allowed us to understand the natural intuition of a user and what they found valuable within a benchmarking product. We were able to pinpoint that the main frustration for the user was grasping the meaning of their scores. This led us to designing a story with our results by providing more details to our data, which allows a user to understand how their device ranks with similar devices and other competitive devices on the market.